Automotive

Problem: Defining one perception of risk worldwide.

It is a challenge to define an opportunity and a risk in a worldwide operating company. Goal of the research: Finding out company can set global rules for project management in order to avoid risk taking without losing opportunities?

Solution:
Intercultural study within the company worldwide.

Approach:
Setting up scenarios of possible opportunities which might be considered risky.

Content:
All employees involved rated the scenarios in terms of chances and risks.

Methods:
Ratingscales, Analytic Hierarchy Process decision making scenarios.

Field report:
Employees in three contintents involved.

Company:
International employees of one division.

Number of participants:
300 employees

Time frame:
2 weeks online time.

Language:
English

Result:
Definition of an internal understanding of risk and opportunity.

The study showed clear differences of perception of risk in the international context of the employees. As a learning the company defined specific trainings in order to establish one worldwide common understanding of risk and chances.

Automotive Supply

Problem: ???

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Solution:
Worldwide definition of market opportunites.

Approach:
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Content:
Clear definition of different market chances and the acceptance of ideas in the relevant markets. Opinion building inside the company and decision support for future investments.

Methods:
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Company:
Worldwide operating German supplier of automotive components with 254 managers

Field report:
Employees in three contintents involved.

Company:
International employees of one division.

Number of participants:
254 employees

Time frame:
2 weeks online time.

Language:
English

Result:
Definition of an internal understanding of risk and opportunity.

The study showed clear differences of perception of risk in the international context of the employees. As a learning the company defined specific trainings in order to establish one worldwide common understanding of risk and chances.

Aviation and Transportation

Problem: Defining one perception of risk worldwide.

It is a challenge to define an opportunity and a risk in a worldwide operating company. Asian colleagues might have a different view on the same opportunity than their european or american colleagues within the company.
Goal of the research: Finding out company can set global rules for project management in order to avoid risk taking without losing opportunities?

Solution:
Intercultural study within the company worldwide.

Approach:
Setting up scenarios of possible opportunities which might be considered risky.

Content:
All employees involved rated the scenarios in terms of chances and risks.

Methods:
Ratingscales, Analytic Hierarchy Process decision making scenarios.

Field report:
Employees in three contintents involved.

Company:
International employees of one division.

Number of participants:
300 employees

Time frame:
2 weeks online time.

Language:
English

Result:
Definition of an internal understanding of risk and opportunity.

The study showed clear differences of perception of risk in the international context of the employees. As a learning the company defined specific trainings in order to establish one worldwide common understanding of risk and chances.

B2B Research

Problem: How to interview your most important clients?

Dealing with extremely valuable customers is a tough task when a company wants to undertake market research. Why should a top manager spend 10 minutes of his valuable time with an interview that might be boring to him? Why should a high net worth individual allow his bank to answer some questions?

Solution:
Design a high value approach to interact with high value clients.

Approach:
Special design in the company’s CD.

Content:
An artificial brand in a specific industry was developed in order to raise the clients interest.

Methods:
Analytic Hierarchy Process approach combining weighting and rating of existing products and new product ideas.

Field report:
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Company:
Swiss branch of a US company operating globally.

Number of participants:
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Time frame:
6 weeks online time.

Language:
German

Result:
Definition of an internal understanding of risk and opportunity.

The complex set-up of the study paid off. 80% of the key account clients fully completed the interview leaving valuable input and feedback. Overall customer satisfaction grew due to the study itself.

Brand

Problem: Coherent behaviour of employees.

Companies define corporate design and the behaviour of the vrand in different contexts. But are the employees really living the brand as defined? How can an employer make sure that the brand is living inside the people?

Solution:
Brand Citizenship Behaviour (BCB) is a measurement construct based on several scientific research projects.

Approach:
Interviewing employees of different branches with the BCB approach.

Methods:
Scales of BCB and Analytic Hierarchy Process .

Field report:
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Company:
Swiss IT company in the field of online development.

Number of participants:
All employees in 3 branches in Switzerland.

Time frame:
6 weeks online time.

Language:
German

Result:
Different clusters of brand conformity inside the company.

The best explaining factor for deviant brand behaviour could be found in the duration of employement. Employees having experienced different brand management approaches overtime were less likely to take over the younger ideas in branding. Newbees performed very conform to the company’s branding ideas.

Condoms

Problem: How to interview about delicate topics?

Online research can be a powerful solution in case of delicate questions. All topics dealing with issues like sex, violance, racsism etc. can hardly be interviewed without influence in a classic interview situation. questfox is able to turn delicate situations into interesting interactions. The online interview situation allows you to analyze these delicate issues much better.

Solution:
Interaction that makes the interviewee feel comfortable

Content:
Sexual behaviour; contraception methods; lifes style.

Methods:
Ratingscales, Involvement, Analytic Hierarchy Process.

Field report:
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Company:
German market leader in condoms managing different brands.

Number of participants:
600 quota sampled participants under 35 years.

Time frame:
6 days of online interviews.

Language:
German

Result:
Different clusters of brand conformity inside the company.

The company was able to test new designs with existing clients and interested non-clients. Delicate issues in the field of sex toys like vibrating devices and other things could be analyzed with a serious market research approach. Serious fun® is possible with questfox® .

Electrical Engineering

Problem: Research in technically driven environments.

A provider of electrical engineering products was looking for feedback in a world of very specific demands in complex B2B realtions. As the client relations were delicate, the producer wanted to contact them whether personally or in a high-value online approach.

Solution:
Using speaking avatars as interviewers. Besides the methological background, the use of a female speaking avatar reading the questions out loud, convinced a high percentage of clients to fully respond to the interview (>80%).

Content:
Innovations in electrical engineering and client’s needs.

Methods:
Price Sensitivity Meter, Analytic Hierarchy Process modells, Ratingscales.

Field report:
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Company:
Swiss branch of a multinational company.

Number of participants:
108

Time frame:
5 days of online interviews.

Language:
German

Result:
Findings about product development and clients interested in the research approach.

The company received valuable input for the future development of their products right from their key account clients. Even though the company is untertaking a lot of questionnaires on a daily basis, this research proved to be special. For the first time ever the company received questions about the interesting research methology and the technical approach.

Food

Problem: Decision making in package design

Producers of FMCG produce a variety of packages every year. The decision making process is often driven by corporate design rules. After some experience employees tend to have a professional bias in judgement the design of their own products.

Solution:
Decision support inside out.

Content:
Creation of decision support models.

Methods:
Online Analytic Hierarchy Process modell combining existing packages and new designs.

Field report:
Management decision making overnight.

Company:
Producer of food coming from Liechtenstein.

Number of participants:
30 employees, 300 panelists.

Time frame:
Management interview overnight and panel study within 8 days.

Language:
German

Result:
Quick improvement in design.

The company gathered valuable internal feedback overnight which could be compared with customer opionions 8 days later. The gap in options led to a re-briefing of the creative agency which designed a totally new range of packages. Theses packages became extremely successful on the market.

Household Appliances

Problem: How to design products in international market.

A major producer of household appliances needed to design the features of a product in different international markets with different customer behaviour and needs. Market research needs to take into account the different brands in the markets and needs to respect a completely different usage of the same product.

Solution:
Multilanguage study with an international panelprovider covering four countries.

Content:
Rating of existing features and valuation of new feature sets.

Methods:
Price Sensitivity Meter and Analytic Hierarchy Process.

Field report:
International panel.

Company:
German producer of householf appliances with a global brand.

Number of participants:
5.000 contacts with quota resulting in 2.400.

Time frame:
3 times 2 weeks.

Language:
English, French, German.

Result:
International feedback on design and features in design.

The producer received valuable feedback about his own brand and the perception of the competitors brands. With the decision making models different routes of potential developments where developed.

Internet Business

Problem: How to evaluate an online service?

In an online world a lot of digital products tend to have a sales price of zero. Some areas have strong competition at this lowest price possible. Anyhow customers compare the services offered and are willing to change quickly the moment they find more value from another provider. The international company researching the problem needed to distinguish people’s needs from wants in order to design the perfect product

Solution:
Offline and online research combined.

Method:
In several focus groups with different groups of customers and non-customers a hierarchy model of needs was developed. In a second step this model was evaluated within 1200 users of similiar products to benchmark the company with its main competitors.

Content:
Company’s services in comparison with competitor’s evaluation.

Methods:
Qualitative focus group to develop hierarchy model. Quantiative online survey using several models of the analytic hierarchy process.

Field report:
Offline and Online.

Company:
American online service operating an email service in Germany.

Number of participants:
4 focus groups, 1200 online interviews.

Time frame:
3 months.

Language:
German

Result:
Improved communication of advantages over competitors in design.

The company received a clear view of their own strength and weaknesses in a high competitive environment. As a result of the study the functionalities could be improvement and communication strategy for the most relevant features was set up.

Mobile And Pad Questionnaires

Problem: The future of the newspaper on tablet PC.

With the success of Apple’s iPad and several mobile tablet devices new applications become succesfull bringing the newspaper to the mobile device in a convenient format. The goal of the yearly study is the measurement of the development of changing user behaviour in the market of readers of newspapers. How do people adopt to the new offers in a purely digital market of newspapers.

Solution:
iPad only study.

Content:
Questions about the usage of the iPad Measurement of the amount of apps installed and e-newspaper shops used.

Methods:
Rating scales, Analytic Hierarchy Process on iPad, Special design to meet the touch experience on the iPad.

Field report:
Joint study of sales chain with professional association.

Company:
German Magazine Publishers association together with the biggest german reseller of Apple products.

Number of participants:
5050

Time frame:
12 days.

Language:
German

Result:
Constant measuring of changing behaviour.

The yearly study showed major shifts in behaviour in media usage. Users of the iPad might be an indicator of future development and therefore are role models for future behaviour. Inside this group behaviour in media usage changes permanently and rapidly. The study helps to keep track with this development.

Pharmaceuticals

Problem: Interviews with small groups in the pharmaceutical industry.

Pharmaceutical studies range from very small samples to extremely large samples. The legal issues in interview doctor and patients are quite strict. In an online situation respecting all legal requirements, the interview is possible even obtaining better results than in a face-to-face interview situation which is biased by the process itself. Several series of interviews with doctors and patients show the impact of questfox in these delicate situations.

Solution:
Creating trustworthy questionnaires with an highly customised design.

Content:
Several issues for special medication or consumer products in the field of contraception.

Methods:
Entire set of questfox methodology used in different studies.

Field report:
All kinds of settings successfully handled.

Company:
Several international pharmaceutical companies already used questfox.

Number of participants:
The smallest samples consisting of twelve doctors to large samples interviewing 8.5000 consumers.

Time frame:
2 to 8 days.

Language:
German, English, French, Dutch, Spanish.

Result:
Valuable findings from difficult to reach target groups.

The major advantages lie int the different methodologies which can be used online. The specifics of the pharmaceutical industry could often be solved with online decision making models. These models can be used with small samples and be effective based on the small available number of cases

Retailing

Problem: Retail brand vs. established brands.

The world of retailing is deigning more and more own brands to attract the consumer. After designing food and beverages under the retail brand more and more products of a more luxurious field are attacked by retailers. The research problem of the retailer targeted general acceptance of several approaches in terms of quality, price and branding.

Solution:
Allow competetion between real brands and planed brands. Several approaches of a potentail development of the retailer were compared mit existing products.

Content:
Test of design, package and willigness to pay for different potential approaches.

Methods:
Package design tests, Analytic Hierarchy Process, Price Sensitivity Meter.

Field report:
Selected customers in online interview.

Company:
Leading Swiss retailer offering several brand levels.

Number of participants:
600 selected customers of the category.

Time frame:
Ten days.

Language:
German

Result:
Clear definition of potential target groups.

The retailer could define market chances for the different brands knowing which customer groups would react to the defined impulse. Measurement of the willigness to pay in comparison with top brands showed the potential of different approaches.

Sales

Problem: How to interview sales people about performance?

Interviewing sales teams within companies is technically not challenging. Getting to know the truth about individual or team performance is a different thing. questfox shows ways to evaluate performance without influence.

Solution:
Motivation questionnaires with hidden methodology. A complex setup of different methodologies hidden behind a gamification approach.

Field report:
Consulting company interviewing teams of their clients Teams from 3 to 500 members.

Result:
Performance Controlling of Sales Activities.

With the permanent research approach new strategies could be surveilled. Different scoring approaches showed necessities in sales trainings. On the long run companies improved in sales using a permanent research approach.

Sports Equipment

Problem: Market Research with Facebook Fans?

Companies are gathering millions of fans in different sport activities around the globe. The rising amount of social relations is a thrilling opportunity to use these relations for market research. The question is: Can we really use our fans as a substitute for commercial recruitment of interviewees? Wht are the effects of a study done with Facebook fans?

Solution:
Comparison of panel recruitment with Facebook rectruitment? Recruiting Fans from adidas Facebook fansite adidas running Recruiting panelists from panelbiz.

Content:
Survey about activities in the field of running and use of technical equipment.

Methods:
Different scaling approaches with the Analytic Hierarchy Process to control consistency.

Field report:
3 days panel vs. 53 days on Facebook in 2011 Drop-out: 33,0% Facebook; 7,8%

Language:
German

Result:
Fans differ from a representative sample. More information.

Fans are quite deviant in behaviour. Their fanship makes them different in comparison to a general public. Fans can therefore be perfectly used for any kind of innovation research in a specific field. For general questions the fans are less appropriate. On of the main findings was the equality of results in non-topic-related questions.

Trade show and exhibitions

Problem: How to interview on a tradeshow?

A major german fairground had different shows to manage. For every kind of professional exhibitions a lot of data is already gathered. The only thing always missing is direct responses from visitors and exhibitors.

Solution:
Online and Onsite interviews in one system. In a combination of online and onsite questionnaires all target groups could be intetgrated into one system.

Content:
Interview about expections and measurement of customer satisfaction.

Methods:
Combination of rating scales, Analytic Hierarchy Process, Use of Tablett PCs Onsite.

Field report:
Major german fairground live access.

Time frame:
2 weeks online, 1 week onsite.

Language:
English and German.

Result:
Expectations and satisfaction ratings for future planing.

A pre-exhibition questionnaire gave clear answers to specific sets of expectations.The onsite measurement on the fairground could include direct visitor’s feedback which was organized in the online report.